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Our vision

To create seamlessly executed, once-in-a-lifetime experiences in the hospitality industry that entertain, elevate and empower people, organizations and community. 

Annmarie Feiler


Founder & President

Living the dream! 

Still smiling after 25 years of making imagination pop to life for the world's Fortune 500. While Annmarie is known as trailblazer in the west coast events industry, she is also a dedicated food educator and community activist who sits on the Governor's Council for Food Secuirity for the State of Nevada. Annmarie is a certified business leadership coach with an uncanny ability to evoke the leader within every client she works with.

Malia Kekahuna


CEO: Visionary and Operational. She knows no stopping. Large scale production, heavy equipment, trade/labor management, with extensive location management expertise. Malia makes even the most complex project management seem effortless.

Melanie Bash


Executive Producer: With decades of community leadership, philanthropy and winning events in her portfolio, Melanie is the woman to know for unique and exclusive venue selections throughout Las Vegas. She is a curator of pure event excellence.

Heidi Cayn Friedman


Feature Guest Executive Producer: Principal at HCF Strategies, she is a force to be reckoned with. Her national and international culinary network is unrivaled. Heidi brings over 25 years of experience in television, film, digital, branding and social media to the team, with massive success  as a senior producer on Food Network's  smash culinary American reality TV series, "Chopped".

Jolene Mannina


Feature Guest Executive Producer: Founder of SecretBurger.com and Back of House Brawl, she's the brightest and best in the industry. Jolene was a "foodie" before being a "foodie" was a thing. Jolene has been in the hospitality industry for 20+ years.  She is the creator of multiple high profile culinary events and the TV show "Late Night Chef Fight" on A&E's FYI Channel, based on her sensational Back of House Brawl culinary competition series.

Allie Batteria


Operations Manager: Allie brings over 6 years of event operations experience to the team.  Known as one of the youngest e-sports production managers in the history of the game,  she is petite and mighty, and can run a show like no other!  With extensive knowledge of the complex permitting and logistics requirements of executing events in Downtown Las Vegas, SEM has an upper hand in creating the #DTLV vibes for our fine city. 

Maggie Boyd


Production Assistant: An organizational wizard, Maggie is a Texas A&M Sports Management graduate who brings a plethora of talent to our e-sports events division. Maggie can be found saving animals and crushing it as a nationally recognized Championship Competetive Equestrian in between her corporate events and sports management projects.

Mackenzie Rain


Production Assistant: UNLV's finest! William F. Harrah Hospitality graduate who is full of energy and passion. Amongst many impressive community accolades, Mackenzie sat on the 48th CSUN Senate for UNLV. Mackenzie is the freshest creative mind on the team, and SEM's insta-star. In her spare time she has been known to raise hundreds of thousands of dollars for her charities of choice.

Andrew Lealofi


Safety Guru: Andrew, bless him, surrounded by all of these alpha women. He is our safety man, our OSHA 500 guy, who makes sure all of the crazy things we dream up are actually producible. Thank you Andrew, for keeping us all safe.